MahmoudGadalla
Marketing director for GCC and MENA retail. I build the systems behind the marketing.
Raised in Dubai. Based in Cairo.
I don't just talk about AI in marketing. I build the systems behind it: agent-driven tooling, automation, live dashboards. Some of it is still private while I finish wiring it together, but it's real and running, not a deck.
Marketing is what proves the discipline works at scale. Five years running it across the GCC and MENA with Azadea Group and GMG, then leading the marketing function for a 100+ store Egyptian retailer through a full brand turnaround.
More about me- Experience
- 12+ years in marketing, five of them running it across the GCC and MENA
- Last seat
- Marketing Director, 102+ stores and e-commerce, reporting to the CEO and Board
- Teaching
- Assistant Professor, AASTMT
- Now
- Building Strider Project, BuildCamp Gen 0 with BitRoot
Selected work
Results as stated on my LinkedIn profile. Team work is credited to the team.
A 30-year-old retailer, rebuilt
A 22-person team built from zero and the company's first structured marketing, CRM and digital growth functions. 19.8% year-on-year growth across 102+ stores and e-commerce, with CAC down 28%.
Men's Club, Egypt, 2025 to 2026
Flying Tiger Copenhagen across the Gulf
First stores in Dubai, Qatar and Kuwait among 10+ openings across five GCC countries.
Azadea, Dubai, 2021 to 2024
azadea.com
The group's e-commerce site, launched and taken to 1M monthly sessions.
Azadea, Dubai, 2021 to 2024
Hi, I'm Mahmoud
Marketing director by title. Student by default.
The 26-page deck
The deck isn't the work. The thinking is the work.
Don't be too nice
Kindness with a spine.
Skill gets you noticed. Character earns trust.
Stephany Sabella, Azadea
Credited me in her case study on the Meta live-stream shopping rollout.
Azadea, Martech Power List 2022
Named me in the team that won the Retention Leaders Award.
Omar Sherif, former teammate
Said he would work with me again.
Hiring, partnering or building something?
The fastest way to reach me is a message on LinkedIn.
Message me on LinkedIn