Journey
Four chapters, newest first. Titles and dates as they appear on LinkedIn.
Cairo
2025 to nowFounder, Strider Project
BuildCamp Gen 0 with BitRoot, November 2026
- Building Strider, a project operating system, and its first apps, Saga and Wayfarer.
Assistant Professor
AASTMT, February 2026 to present
- Teach Business Skills and Negotiation to sophomore and senior business students.
- Practical communication, strategic thinking and negotiation frameworks tied to real business settings.
- Secure internship opportunities for students.
Marketing Director
Men's Club, June 2025 to July 2026
- Executive owner of Brand Marketing, E-Commerce, CRM, CX and Visual Merchandising, reporting to the CEO and Board.
- Built a 22-person team and the first structured marketing, CRM and digital growth capabilities.
- 19.8% year-on-year growth across 102+ stores and e-commerce.
- Owned the e-commerce P&L and cut CAC by 28%.
- Repositioned promotion-led retail into a lifestyle brand.
Abu Dhabi
2024 to 2025Regional Brand Marketing & Business Development Manager
Morgan Consulting Engineers, June 2024 to February 2025
- Managed HR, PR, administration, business development and tendering, and built the team and standards.
- Oversaw client proposals and played a key role in securing two AED 50M projects.
- Cut operating costs by 20% through procurement.
- Led a full rebrand from concept to execution.
Dubai
2021 to 2024Regional Digital Brand Marketing Executive
GMG, January to April 2024
- Digital strategies for Sun & Sand Sports, Dropkick and Under Armour, with regional sessions up 117%.
- Google Ads, Meta, TikTok and Snapchat campaigns, with CPA down 47%.
Regional Brand & Digital Marketing Specialist
Azadea, August 2021 to December 2024
- Small team managing 12 to 20 brands across 9+ markets.
- Planned and managed 10+ openings across five GCC countries for Oysho, Bershka, Decathlon, Flying Tiger Copenhagen, Salsa Jeans, Deichmann, Reserved, Lefties and Sunglass Hut.
- MENA point of contact for six brands with franchisors, country managers, malls and C-level executives.
- Launched azadea.com and flyingtiger.ae.
Cairo
2015 to 2021Co-Founder, Neon Marketing Solutions
2019 to 2021
- Co-founded a marketing agency and led business development and client relationships.
Marketing and Strategic Communications Executive
EUE, European University in Egypt, November 2016 to September 2019
- First talent hire, internal point of contact and agency reporting lead.
- Student acquisition campaigns, including the El Gouna tournament.
- Event Manager, AASTMT, freelance, December 2016 to January 2017
- Business Development Specialist, Entreprenelle, freelance, January to March 2016
- Business Development Specialist, iSpark Egypt, freelance, 2015
- Pricing & Distribution Team Leader, Blue Skies Holdings, internship, June to August 2015
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