Work

Took executive ownership of brand marketing, e-commerce, CRM, CX and visual merchandising. Built a 22-person team and the company's first structured marketing, CRM and digital growth functions. 19.8% year-on-year growth across 102+ stores and e-commerce, with CAC down 28%.

Repositioned the brand and launched the SS26 collection with a new visual identity, led with the in-house creative team. Full credits are in the post.

Connected Shopify, Tag Manager, Google Business Profile, Analytics, Meta Ads, organic social and YouTube through Windsor.ai, Coupler.io and Microsoft Clarity. Year-on-year, quarter-on-quarter and forecast-against-actual reports, delivered by Make automations.

Automated reporting for e-commerce, social content and customer service across Meta, Shopify, Google and TikTok.

First store openings at Mall of the Emirates in Dubai, Villaggio Mall in Qatar and The Avenues in Kuwait, among 10+ openings across five GCC countries. Orders on flyingtiger.ae grew 500% within 12 months.

Launched the group's e-commerce site and took it to 1M monthly sessions. Regional campaigns for eight brands moved NPS from -20 to +40 and CRM contribution to revenue to 20%. SEO, ROPO and offline attribution work doubled offline conversion performance.

Part of the three-person team credited in Stephany Sabella's case study on rolling out live-stream shopping with Meta.

Part of the Azadea team named on the Martech Power List 2022. A team award, not an individual one.

Digital strategy for Sun & Sand Sports, Dropkick and Under Armour. Regional sessions up 117%. Cost per acquisition down 47% with Performance Max creatives across Google Ads, Meta, TikTok and Snapchat.

Built student acquisition campaigns for the university's early programs, including a high-school football tournament in El Gouna.