About
Raised in Dubai. Based in Cairo. Marketing director, teacher and builder.
I don't just talk about AI in marketing. I build the systems behind it: agent-driven tooling, automation, live dashboards. Some of it is still private while I finish wiring it together, but it's real and running, not a deck.
Marketing is what proves the discipline works at scale. Five years running it across the GCC and MENA with Azadea Group and GMG, then leading the marketing function for a 100+ store Egyptian retailer through a full brand turnaround. A 22-person team built from zero. 19.8% year-on-year growth. CAC down 28%.
I joined Azadea as an intern on purpose. I already had full-time experience, but I wanted to retrain under a team that built operators, not spectators. I left managing 10+ store openings across 5 GCC countries and 1M monthly sessions on azadea.com.
In parallel, I'm an Assistant Professor at AAST, teaching negotiation and business strategy.
- Experience
- 12+ years in marketing, five of them running it across the GCC and MENA
- Last seat
- Marketing Director, 102+ stores and e-commerce, reporting to the CEO and Board
- Team
- 22 people across brand, e-commerce, CRM, CX and visual merchandising
- Regional scope
- 12 to 20 brands across 9+ markets at Azadea
- Teaching
- Assistant Professor, AASTMT
- Now
- Building Strider Project, BuildCamp Gen 0 with BitRoot
Writing
Building now
- Strider Project
Operating intelligence that buys you back time - Saga
Every saga in the order it happened, with where to watch each part in Egypt - Wayfarer Passport
Collect stamps by visiting landmarks and hidden gems - Nexus Partnership Boutique
B2B brand partnerships across the GCC, founded 2024, on hiatus
Education and credentials
- BBA, International Business, Trade and Commerce
AASTMT, 2012 to 2016, 3.4 with Honors - Microsoft Elevate Educator, Explorer
Microsoft, 2026 - AI Fluency for Educators
Anthropic, 2026 - Data Integration Expert
Windsor.ai, 2026 - Advanced Google Analytics
Google, 2021
Volunteering
- Rotaract
Marketing volunteer since 2015: Greener Egypt, heritage projects in Aswan, an education camp in Port Said - Supply Chain Secrets
Co-founder and head of public relations, 2014 to 2017 - Nacelle
Organizing team for weekly events of 1,000+ people, since 2016 - Arab League Model United Nations
Delegate, Cairo University, 2017
Off the clock
Hiring, partnering or building something?
The fastest way to reach me is a message on LinkedIn.
Message me on LinkedIn